Discover affordable yet results driven cosmetics by Benefit
Established by identical twin sisters Jean and Jane Ford in San Francisco in 1976, Benefit Cosmetics was founded as a small beauty boutique called The Face Place. The driving motivation behind the boutique was to offer women an affordable place to buy skincare and cosmetics that mimicked the style of big label brands, only with a much smaller price tag. The company was renamed Benefit Cosmetics in 1989, at the same time as Benefit products were distributed more widely to department stores and other retailers.
Today, Benefit Cosmetics are known for their fun beauty products that combine unserious aesthetics with effective results. They're a brand that we can turn to when they want to treat themselves to something that looks great both in and out of the package. From eyes to brows, lips, and cheeks, the Benefit range is comprehensive.
Brand: Benefit
Full Brows…NOW!Bored of thin, wispy brows? Want a bolder brow look? Get full brows now, with Benefit Gimme Brow+ volumizing eyebrow gel, for visibly thicker-looking eyebrows.Benefit’s amazing brow product contains tiny microfibers that adhere to skin and hairs, creating the effect of natural, thicke..
€29.50
Brand: Benefit
Full Brows…NOW!Bored of thin, wispy brows? Want a bolder brow look? Get full brows now, with Benefit Gimme Brow+ volumizing eyebrow gel, for visibly thicker-looking eyebrows.Benefit’s amazing brow product contains tiny microfibers that adhere to skin and hairs, creating the effect of natural, thicke..
€15.00
Brand: Benefit
Full Brows…NOW!Bored of thin, wispy brows? Want a bolder brow look? Get full brows now, with Benefit Gimme Brow+ volumizing eyebrow gel, for visibly thicker-looking eyebrows.Benefit’s amazing brow product contains tiny microfibers that adhere to skin and hairs, creating the effect of natural, thicke..
€29.50
Brand: Benefit
Product detailsGimme Brow+ Volumizing Pencil • The first brow pencil with fibres AND powder!• Formula with silk cotton tree fibres adheres to skin & hairs to volumize, fill & define• Natural-looking texture & fullnessWHY WE LOVE ITTurn up the brow VOLUME!This easy-to-use, volumizing..
€29.50
Brand: BENEFIT
Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye opening effect! 24-hour* FULL-FAN effect. The custom-engineered Full-Flex Fibre Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner. It features naturally derived flex-wave fibres tha..
€16.00
Brand: Benefit
Benefit POREfessional Hydrate PrimerHydrating face primer to minimize the look of poresHydrate them pores Girl! The power of The POREfessional…PLUS 12-hour* hydration!Hyaluronic your dryness away! This silky-smooth, hydrating face primer instantly moisturizes & refreshes skin, helps makeup stay ..
€36.00
Brand: Benefit
The POREfessional Smoothing Pore PrimerSmoothing face primer to minimize the look of poresMinimize the look of pores & fine linesHelp makeup apply evenly & stay putGet silky-soft, smoother-than-smooth skinWHY WE LOVE ITSmoooth moves!It’s Benefit’s iconic, #1 face primer...The POREfessional! ..
€36.00
Brand: Benefit
The POREfessional Smoothing Pore PrimerSmoothing face primer to minimize the look of poresMinimize the look of pores & fine linesHelp makeup apply evenly & stay putGet silky-soft, smoother-than-smooth skinWHY WE LOVE ITSmoooth moves!It’s Benefit’s iconic, #1 face primer...The POREfessional! ..
€15.00
Brand: Benefit
Benefit Precisely, My Brow Eyebrow Pencilultra-fine eyebrow defining pencilOh my WOW…precise & define my eyebrows! Benefits Precisely, My Brow is an ultra-fine eyebrow pencil which draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet ..
€29.50
Brand: Benefit
Benefit Precisely, My Brow Eyebrow Pencilultra-fine eyebrow defining pencilOh my WOW…precise & define my eyebrows! Benefits Precisely, My Brow is an ultra-fine eyebrow pencil which draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet ..
€29.50
Brand: Benefit
Benefit Precisely, My Brow Eyebrow Pencilultra-fine eyebrow defining pencilOh my WOW…precise & define my eyebrows! Benefits Precisely, My Brow is an ultra-fine eyebrow pencil which draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet ..
€29.50
Brand: Benefit
Benefit Precisely, My Brow Eyebrow Pencilultra-fine eyebrow defining pencilOh my WOW…precise & define my eyebrows! Benefits Precisely, My Brow is an ultra-fine eyebrow pencil which draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet ..
€15.00
Brand: Benefit
Benefit Precisely, My Brow Eyebrow Pencilultra-fine eyebrow defining pencilOh my WOW…precise & define my eyebrows! Benefits Precisely, My Brow is an ultra-fine eyebrow pencil which draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet ..
€29.50
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: BENEFIT
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted, crunch-free, natural-looking brows. It delivers rich, bold pigment with instant payoff while shap..
€31.00
Brand: Benefit
WHY WE LOVE IT:Curl Power! It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin,ingredients known for their lash-conditioning benefits.• Water-resistant & easy ..
€30.00
Brand: Benefit
WHY WE LOVE IT:Curl Power! It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin,ingredients known for their lash-conditioning benefits.• Water-resistant & easy ..
€16.00
Brand: Benefit
Product detailsWHY WE LOVE ITShellie by the seashore...Give cheeks a rosy, radiant flush with this warm seashell-pink blush. Silky-soft, blendable &buildable, this powder blush feels ultra-fine, weightless & creamy on skin. Sweep effortlesslyonto cheeks for a soft-focus, airbrushed effect an..
€36.00
Brand: Benefit
Under a perfectly decorated tinsel tree lies a limited-edition cheek palette ready to be your holiday go-to. Glow and stun all season long in our award-winning matte bronzer, delicious gold highlighter, and warm seashell-pink blush. And with a look this dazzling, the tinsel is totally optional.DETAI..
€55.50
Brand: Benefit
Product detailsCLEAR pores!pore-clearing makeup-removing cleansing oil“Unblock my pores?” Oh yes. “What about my ex?” Don’t change the subject. This lightweight,silky-smooth cleansing oil does it all – visibly loosens & melts away makeup, visibly unblocks &unclogs pores AND leaves skin feeli..
€42.00